ALDI Australia is named Australia’s best-rated supermarket for SEVENTH consecutive year!

Australia’s major supermarkets went head-to-head in the popular customer-rated Canstar Blue’s Supermarket Satisfaction Ratings for 2024, with ALDI being crowned with the prestigious Most Satisfied Customers Award for an incredible 7th consecutive win!

Australian consumers have consistently ranked ALDI as the ONLY supermarket to earn five-stars in overall customer satisfaction within the annual supermarket ratings for the past seven years (2018-2024).

ALDI scored an impressive seven five-star ratings within the annual consumer rankings, leading competitors as the only supermarket to score five-star ratings in the price-based categories of value for money and deals & specials, as well as quality-based fields of freshness of produce and quality of supermarket-owned branded products.

Simon Padovani-Ginies, Group Director, ALDI Australia says ALDI is proud to have maintained its leadership and satisfaction for customers at a time when they need it the most, confirming that ALDI won’t be beaten on the cost of the weekly shop.

“Being credited as the only five-star rated supermarket for overall satisfaction shows our day-in-day-out commitment to delivering market-leading prices on high quality goods is resonating with our shoppers. Customers deserve great value for money and quality products when shopping for groceries, so this is a proud win for ALDI and our many Australian business partners who always aim to exceed the expectations of our shoppers with the excellent products on our shelves.

“This award win would not have been possible without the support of our loyal customers. We want to assure them that our Price Promise remains as firm today as it always has – we won’t be beaten on the cost of the weekly shop. We take this commitment seriously and every day, every element of our business is oriented around how we can deliver Australia’s lowest prices, especially now at a time when families need it most. We look forward to continuing to keep our customers satisfied with our Good Different shopping experience.”

Commenting on the win, Canstar Blue’s Editor-in-Chief Christine Seib said ALDI should be proud of holding steady with customer satisfaction over the past seven years.

“Canstar Blue surveys consumers to rate brands in more than 300 product and service categories on their own customer satisfaction levels, and brands that top those ratings for more than a year or two are rare. That makes ALDI’s domination of the Most Satisfied Customers – Supermarkets award for seven consecutive years not only an unusually strong performance from any brand but also a testament to its consistent delivery of what Australian customers want from a supermarket.

“In 2024 ALDI maintained its five-star satisfaction scores for value for money, the freshness of its produce, the quality of its deals and specials and its own-branded products, its store layout and presentation and its customers’ overall satisfaction with their shopping experience. ALDI managed to do this at a time when customers’ budgets are strained by rising costs of living and competition between supermarket brands to attract and retain those increasingly cautious shoppers is particularly high. Value for money remains the biggest driver of customer satisfaction but freshness of product was slightly more important to shoppers in 2024 than it was in 2023, so delivering strongly on both of those key satisfaction factors helped ALDI’s performance in this year’s ratings. In fact, Canstar Blue’s survey found that ALDI’s customers reported a lower weekly grocery bill than the customers of all other major supermarket chains.”

This is ALDI’s twelfth win since Canstar’s Supermarket Satisfaction Ratings began in 2011. ALDI has previously won Canstar’s “most satisfied customers” award in 2023, 2022, 2021, 2020, 2019, 2018, 2016, 2015, 2014, 2012, and 2011.

Here are just three of the reasons why ALDI has Australia’s most satisfied shoppers:

Fresher than ever | Rated 5-stars by consumers
Fresh is best, not only in terms of quality, but also in terms of price, with 100% of ALDI’s fresh meat and 97% of fruit and vegetables sourced from within Australia. ALDI has built strong relationships with its business partners who are key to supplying an award-winning range of quality produce at affordable prices. ALDI works closely with its partners to ensure it offers quality produce at a price that’s fair for business partners and customers.

Value for Money | Rated 5-stars by consumers
ALDI’s continued commitment to everyday low prices, and its Price Promise – that it won’t be beaten on the cost of the weekly shop – comes with the assurance that it will not compromise on product quality to achieve savings for customers. ALDI is proud to have been able to maintain a price gap of between 15 and 20 per cent to competitors while maintaining the award-winning quality that customers expect. PwC data shows that ALDI saved its customers $3.4 billion in 2023, making a huge impact to household budgets across the country.

Quality of ALDI Exclusive Brands | Rated 5-stars by consumers
ALDI offers shoppers a carefully selected range of around 1,800 products, 90% of which are its Exclusive Brand products. These Exclusive Brands include the award winning Lazzio coffee beans and customer favourites Moser Roth chocolate and Sprinters Chips. Every single ALDI Exclusive Brand product is developed in-house by ALDI to the highest standards, rigorously tested in ALDI’s test kitchen, before being offered to customers at the lowest prices possible.